Ideas travel. Brands evolve.
Every project is a story waiting to be told. In every design, strategy, and sensory experience, there’s a unique way to connect with the world.
I’ve traveled through different countries, exploring cultures, sounds, and ideas.
This journey allowed me to discover that every project, every brand, and every person has a unique story that deserves to be told.
I’m Luis Luján, a designer, strategist, and musician. My experience has led me to work with creative projects, brands, and businesses seeking to stand out through authentic and coherent communication.
Over time, I realized that a strong brand isn’t built by visuals alone — it requires a clear structure, a powerful sensory experience, and a well-defined vision.
Today, at ph7 Strategy Lab, I combine my background in design, branding, and music to create brand ecosystems — systems that connect identity, strategy, and automation to help brands evolve with clarity and consistency.
Because a brand isn’t just designed — it’s built to grow.
About Me
My Principles
I believe in building brands that don’t just look good — they work, connect, and grow sustainably.
My approach is based on four core principles:
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Knowledge before strategy: Every project begins by understanding the person behind the brand — their vision, their worldview, and how they want to shape their business.
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Strategy before design: Strategy and design are equally important, but strategy defines the direction and gives purpose to every visual decision.
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Coherence in every step: From visuals to communication, everything aligns with that initial vision.
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Ecosystems that evolve: Brands need structured systems to stay alive and relevant.
Build, Connect, and Inspire: My Experience
Emotional connections are the key to building memorable brands.
For years, I’ve worked on my own brands within the highly competitive entertainment industry. This environment taught me how to connect with people’s emotions, turning ideas into memorable experiences.
I’ve also collaborated with brands from diverse industries that seek to stand out and create authentic connections with their audiences.
This experience has shown me that every project, regardless of size or industry, needs a clear structure, a powerful narrative, and a sensory experience that genuinely resonates with people.
